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Twitter Moments


Twitter Moments
Have you spotted a tab on your Twitter account that says “Moments”?

Wondered what this is? It’s a way to collate tweets. News agencies are using it to collate the day’s stories and send them out in a tweet. You click on the tweet and can read all their news tweets in one go.

You could use Moments to collate your tweets about an event that you’re organising, or that you have attended, or collate tweets that have useful information.

You can include your own tweets or other people’s tweets.

There are two questions to ask yourself:

1. What will interest my audience?
2. Can I use these to promote my business?

To answer these questions for my own business, I have created a Moment to highlight feedback from customers/ details of training that we’ve run recently – this will give prospective clients an idea of who we are, and help them make a decision.

I have also created another Moment containing useful social media tips.

People can view your Moments by clicking on the link in your profile next to lists, likes, followers, following etc (see image below), or you can tweet your Moment whenever you want.

Twitter Moments

How To Create A Twitter Moment

To create a Moment, click on the tab at the top of your page that says “Moments”, and you will see a stream of Moments created by other people, along with a tab that says “Create New Moment”.

How To Create A Twitter Moment
You will see a page with lots of blank spaces.

Fill in the Title of your Moment, and

Add a description.

How To Create A Twitter Moment
Before you worry too much about what image to use, scroll down, and you will see a list of tweets. You can pull in any of these tweets to your Moment by clicking the grey tick.

Choosing tweets to add to your Twitter Moment

You can pull in tweets from other Twitter accounts, pull in tweets that you’ve liked, or run other searches. However you search for tweets to use in your Moment, they will only be pulled in once you have ticked that tweet.

Once you have pulled in your tweets, you can have a look through your Moment and re-order the tweets if you want.

You can either upload a cover image or you can pull in an image from one of the tweets in your Moment. You can then click “Publish” or, if you want to work on it later, you can click “Finish Later” and it will save a draft.

Optimising Images For Mobile When Creating A Twitter Moment

Before the Moment is published you have an opportunity to optimise the images for mobile. If an image is landscape and doesn’t lend well to being cropped, it may be better to tick the box that says “don’t crop on mobile”. The image will then show up with a black background but may look better this way than being cropped.

In case you’re wondering what I mean, here’s an image from a tweet where Twitter is suggesting that the image should be cropped for mobile optimisation.

crop image in Twitter Moments for mobile optimisation


It wouldn’t look very good, would it?

Here’s the image where I have ticked the box “Don’t crop on mobile”

don't crop image on mobile for Twitter Moment


Editing Twitter Moments

You can add to an existing Twitter Moment whenever you want. If you want to add to a Moment or delete it, you need to click on the “Moments” listed on your profile next to Likes, Lists, Followers etc rather than on the tab at the top of the page. When you do this, you will see all your moments listed and can edit any of these.

It took me a while to work this out! I spent ages clicking on the top tab looking for an edit button.

If you add new tweets to an existing Moment, you may want to tweet the Moment again, in order to get people looking at it again.

When you are editing your Moment you will see a tab on the left-hand side that says “More”. As you can see from the image below, if you click on this tab it gives you extra options, such as using your brand colours or to unpublish or delete the Moment.

More options for creating TWitter Moments


Have you created a Moment for your business? If not, have a think about what will interest your audience. It doesn’t need to be about you. If you are looking for local people, collate tweets about your local area. If you are looking for business people, collate business tips or details of networking events.


This article was originally sent out in my weekly email. If you would like weekly tips like this email and ask for “Sara’s Saturday Social Media Tips”.


The following two tabs change content below.
*Norwich/ Norfolk UK social media training: *Workshops, in-house, or one to one training *Management of social media accounts *Local marketing *Author of Twitter Success Strategies, LinkedIn Success Strategies and How to Tweet Your Book *Specialist in: LinkedIn Twitter Facebook Instagram Email marketing

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